Miele-Fleury Graphics was looking to showcase some recently completed packaging designs. Having requested samples of the actual packaging from the manufacturer, the next step would have required a photo shoot to obtain “glamour-shots” of the finished pieces. But manufacturers can be slow to deliver samples, and photographers can be expensive.
“Dynamite! These interactive displays allow site visitors to view the package designs precisely as they should be seen: as real time 3D views. [Framework Media]’s turnaround time was fantastic.-Jan Miele
Framework Media was contacted to discuss other options. Recommending a “virtual photo shoot”, 2-D print-ready JPEG images of the designs were wrapped around 3D boxes sized to the dimensions of the original packages. These 3D boxes were rendered as both low- and high-resolution images, using various lighting and shadow techniques to deliver the desired look.
Low-resolution product renderings were created and imported into an interactive Flash movie that displayed different images of the boxes depending upon the position of the mouse in the screen. The end result is an interactive display that allows site visitors to “spin” the box inside the browser by moving the mouse left or right. The high-resolution renderings were generated for use in web or print collateral that required higher quality images.
The total project was completed in one week, just in time for the launch of the new web site. The Flash samples are an active part of the packaging design gallery, and help to set Miele-Fleury Graphics apart from the competition. “Dynamite”, said Jan Miele of Miele-Fleury Graphics. “These interactive displays allow site visitors to view the package designs precisely as they should be seen: as real time 3D views. Joel’s turnaround time was fantastic. He’s the go-to guy for 3D.”