Nanotechnology Animation: Molecules in Motion

Cambridge NanoTech, a manufacturer of Atomic Layer Deposition (ALD) equipment, was putting together a marketing campaign that would generate significant word-of-mouth promotion. A major component of this viral marketing effort would be an animation that details the ALD process as it applies to Cambridge NanoTech’s product, the Savannah 100.

Framework Media began the project with a trip to visit the Cambridge NanoTech’s lab for reference photographs and to discuss the animation requirements. A storyboard was generated to detail the visual elements that would make up the animation. Upon storyboard approval, the actual 3d modeling and animation began, with Cambridge NanoTech receiving updates via a password-protected web site as the visuals took shape.

This animation, explaining the ALD process, occurs at three levels: The first is the macro level, represented by the semiconductor wafer, lab, and laptop computer. A transition to the microscopic level occurs, viewing topographical features on the semiconductor wafer. The final, molecular level shows the actual atoms that are involved in the ALD process reactions.

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The animation was encoded for playback in a browser using Macromedia Flash and includes links to a referral form and the Cambridge NanoTech web site. The result is an informative, attractive, professional presentation that explains the ALD process in detail while promoting Cambridge NanoTech’s products.

The animation is currently being distributed via Cambridge NanoTech’s web site and has generated enthusiastic reviews from current customers, partners, and site visitors.

• Visualization Samples:
  2008 Animation Demo Reel
• Animation Process Overview
  (PDF, 522KB)